Measure What Matters

An OBJECTIVE, I explained, is simply WHAT is to be achieved, no more and no less.

KEY RESULTS benchmark and monitor HOW we get to the objective.

Two-year Deloitte study found that no single factor has more impact than “clearly defined goals that are written down and shared freely …. Goals create alignment, clarity, and job satisfaction.”

“We will achieve a certain OBJECTIVE as measured by the following KEY RESULTS ….” Bill’s a.m.b made the implicit explicit to all.

Conversations: an authentic, richly textured exchange between manager and contributor, aimed at driving performance • Feedback: bidirectional or networked communication among peers to evaluate progress and guide future improvement • Recognition: expressions of appreciation to deserving individuals for contributions of all sizes