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The 7 Habits of Highly Effective People

Author: Stephen R Covey

Last Accessed on Kindle: Jun 09 2023

Ref: Amazon Link

As Emerson once put it, “What you are shouts so loudly in my ears I cannot hear what you say.”

If you don’t let a teacher know at what level you are—by asking a question, or revealing your ignorance—you will not learn or grow. You cannot pretend for long, for you will eventually be found out. Admission of ignorance is often the first step in our education.

Perhaps a sense of possessing needs to come before a sense of genuine sharing. Many people who give mechanically or refuse to give and share in their marriages and families may never have experienced what it means to possess themselves, their own sense of identity and self-worth.

Albert Einstein observed, “The significant problems we face cannot be solved at the same level of thinking we were at when we created them.”

We are what we repeatedly do. Excellence, then, is not an act, but a habit. ARISTOTLE

Our character, basically, is a composite of our habits. “Sow a thought, reap an action; sow an action, reap a habit; sow a habit, reap a character; sow a character, reap a destiny,” the maxim goes.

We will define a habit as the intersection of knowledge, skill, and desire. Knowledge is the theoretical paradigm, the what to do and the why. Skill is the how to do. And desire is the motivation, the want to do. In order to make something a habit in our lives, we have to have all three.

True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset or capacity to produce (the goose).

Effectiveness lies in the balance—what I call the P/PC Balance. P stands for production of desired results, the golden eggs. PC stands for production capability, the ability or asset that produces the golden eggs.

You can buy a person’s hand, but you can’t buy his heart. His heart is where his enthusiasm, his loyalty is. You can buy his back, but you can’t buy his brain. That’s where his creativity is, his ingenuity, his resourcefulness. PC work is treating employees as volunteers just as you treat customers as volunteers, because that’s what they are. They volunteer the best part—their hearts and minds.

Too much focus on PC is like a person who runs three or four hours a day, bragging about the extra ten years of life it creates, unaware he’s spending them running.

While the word proactivity is now fairly common in management literature, it is a word you won’t find in most dictionaries. It means more than merely taking initiative. It means that as human beings, we are responsible for our own lives. Our behavior is a function of our decisions, not our conditions.

It’s not what happens to us, but our response to what happens to us that hurts us.

A serious problem with reactive language is that it becomes a self-fulfilling prophecy. People become reinforced in the paradigm that they are determined, and they produce evidence to support the belief.

Proactive people focus their efforts in the Circle of Influence. They work on the things they can do something about. The nature of their energy is positive, by determining which of these two circles is the focus of most of our time and energy, we can discover much about the degree of our proactivity. Enlarging and magnifying, causing their Circle of Influence to increase.

The most positive way I can influence my situation is to work on myself, on my being.

We can be happy and accept those things that at present we can’t control, while we focus our efforts on the things that we can.

“Begin with the end in mind” is based on the principle that all things are created twice. There’s a mental or first creation, and a physical or second creation, to all things.

Most business failures begin in the first creation, with problems such as undercapitalization, misunderstanding of the market, or lack of a business plan.

In our personal lives, if we do not develop our own self-awareness and do not become responsible for first creations, we empower other people and circumstances outside our Circle of Influence to shape much of our lives by default.

Management is a bottom line focus: How can I best accomplish certain things? Leadership deals with the top line: What are the things I want to accomplish? In the words of both Peter Drucker and Warren Bennis, “Management is doing things right; leadership is doing the right things.” Management is efficiency in climbing the ladder of success; leadership determines whether the ladder is leaning against the right wall.

There are several important differences when you are coming from a principle-centered paradigm. First, you are not being acted upon by other people or circumstances. You are proactively choosing what you determine to be the best alternative. You make your decision consciously and knowledgeably. Second, you know your decision is most effective because it is based on principles with predictable long-term results. Third, what you choose to do contributes to your ultimate values in life.

You’ll feel comfortable about your decision. Whatever you choose to do, you can focus on it and enjoy it.

A mission statement is not something you write overnight. It takes deep introspection, careful analysis, thoughtful expression, and often many rewrites to produce it in final form. It may take you several weeks or even months before you feel really comfortable with it, before you feel it is a complete and concise expression of your innermost values and directions.

Writing or reviewing a mission statement changes you because it forces you to think through your priorities deeply, carefully, and to align your behavior with your beliefs. As you do, other people begin to sense that you’re not being driven by everything that happens to you. You have a sense of mission about what you’re trying to do and you are excited about it.

One of the main things his research showed was that almost all of the world-class athletes and other peak performers are visualizers. They see it; they feel it; they experience it before they actually do it. They begin with the end in mind. You can do it in every area of your life. Before a performance, a sales presentation, a difficult confrontation, or the daily challenge of meeting a goal, see it clearly, vividly, relentlessly, over and over again. Create an internal “comfort zone.” Then, when you get into the situation, it isn’t foreign. It doesn’t scare you.

You may find that your mission statement will be much more balanced, much easier to work with, if you break it down into the specific role areas of your life and the goals you want to accomplish in each area.

An effective goal focuses primarily on results rather than activity. It identifies where you want to be, and, in the process, helps you determine where you are. It gives you important information on how to get there, and it tells you when you have arrived. It unifies your efforts and energy. It gives meaning and purpose to all you do. And it can finally translate itself into daily activities so that you are proactive, you are in charge of your life, you are making happen each day the things that will enable you to fulfill your personal mission statement. Roles and goals give structure and organized direction to your personal mission. If you don’t yet have a personal mission statement, it’s a good place to begin. Just identifying the various areas of your life and the two or three important results you feel you should accomplish in each area to move ahead gives you an overall perspective of your life and a sense of direction.

People have begun to realize that “efficient” scheduling and control of time are often counterproductive. The efficiency focus creates expectations that clash with the opportunities to develop rich relationships, to meet human needs, and to enjoy spontaneous moments on a daily basis. As a result, many people have become turned off by time management programs and planners that make them feel too scheduled, too restricted, and they “throw the baby out with the bath water,” reverting to first or second generation techniques to preserve relationships, spontaneity, and quality of life.

QUADRANT II

As you can see, the two factors that define an activity are urgent and important. Urgent means it requires immediate attention. It’s “Now!” Urgent things act on us.

Importance, on the other hand, has to do with results. If something is important, it contributes to your mission, your values, your high priority goals. We react to urgent matters. Important matters that are not urgent require more initiative, more proactivity. We must act to seize opportunity, to make things happen.

Effective people stay out of Quadrants III and IV because, urgent or not, they aren’t important. They also shrink Quadrant I down to size by spending more time in Quadrant II. Quadrant II is the heart of effective personal management. It deals with things that are not urgent, but are important. It deals with things like building relationships, writing a personal mission statement, long-range planning, exercising, preventive maintenance, preparation—all those things we know we need to do, but somehow seldom get around to doing, because they aren’t urgent.

What one thing could you do in your personal and professional life that, if you did it on a regular basis, would make a tremendous positive difference in your life?

As I work with different groups, I tell them that the essence of effective time and life management is to organize and execute around balanced priorities. Then I ask this question: if you were to fault yourself in one of three areas, which would it be: (1) the inability to prioritize; (2) the inability or desire to organize around those priorities; or (3) the lack of discipline to execute around them, to stay with your priorities and organization? Most people say their main fault is a lack of discipline. On deeper thought, I believe that is not the case. The basic problem is that their priorities have not become deeply planted in their hearts and minds.

By recognizing that the P/PC balance is necessary to effectiveness in an interdependent reality, we can value our problems as opportunities to increase PC.

In the long run, if it isn’t a win for both of us, we both lose. That’s why Win/Win is the only real alternative in interdependent realities.

No Deal basically means that if we can’t find a solution that would benefit us both, we agree to disagree agreeably—No Deal.

With No Deal as an option, you can honestly say, “I only want to go for Win/Win. I want to win, and I want you to win. I wouldn’t want to get my way and have you not feel good about it, because downstream it would eventually surface and create a withdrawal. On the other hand, I don’t think you would feel good if you got your way and I gave in. So let’s work for a Win/Win. Let’s really hammer it out. And if we can’t find it, then let’s agree that we won’t make a deal at all. It would be better not to deal than to live with a decision that wasn’t right for us both. Then maybe another time we might be able to get together.”

Win/Win or No Deal provides tremendous emotional freedom in the family relationship. If family members can’t agree on a video that everyone will enjoy, they can simply decide to do something else—No Deal—rather than having some enjoy the evening at the expense of others.

“Seek first to understand” involves a very deep shift in paradigm. We typically seek first to be understood. Most people do not listen with the intent to understand; they listen with the intent to reply. They’re either speaking or preparing to speak. They’re filtering everything through their own paradigms, reading their autobiography into other people’s lives.

When another person speaks, we’re usually “listening” at one of four levels. We may be ignoring another person, not really listening at all. We may practice pretending. “Yeah. Uh-huh. Right.” We may practice selective listening, hearing only certain parts of the conversation. We often do this when we’re listening to the constant chatter of a preschool child. Or we may even practice attentive listening, paying attention and focusing energy on the words that are being said. But very few of us ever practice the fifth level, the highest form of listening, empathic listening.

“Empathic (from empathy) listening gets inside another person’s frame of reference. You look out through it, you see the world the way they see the world, you understand their paradigm, you understand how they feel.”

Communications experts estimate, in fact, that only 10 percent of our communication is represented by the words we say. Another 30 percent is represented by our sounds, and 60 percent by our body language.

Empathic listening is so powerful because it gives you accurate data to work with. Instead of projecting your own autobiography and assuming thoughts, feelings, motives and interpretation, you’re dealing with the reality inside another person’s head and heart. You’re listening to understand. You’re focused on receiving the deep communication of another human soul.

This is one of the greatest insights in the field of human motivation: Satisfied needs do not motivate. It’s only the unsatisfied need that motivates. Next to physical survival, the greatest need of a human being is psychological survival—to be understood, to be affirmed, to be validated, to be appreciated.

Because we listen autobiographically, we tend to respond in one of four ways. We evaluate—we either agree or disagree; we probe—we ask questions from our own frame of reference; we advise—we give counsel based on our own experience; or we interpret—we try to figure people out, to explain their motives, their behavior, based on our own motives and behavior.

The skills, the tip of the iceberg of empathic listening, involve four developmental stages. The first and least effective is to mimic content.

Mimicking content is easy. You just listen to the words that come out of someone’s mouth and you repeat them. You’re hardly even using your brain at all.

The second stage of empathic listening is to rephrase the content. It’s a little more effective, but it’s still limited to the verbal communication.

The third stage brings your right brain into operation. You reflect feeling.

Now you’re not paying as much attention to what he’s saying as you are to the way he feels about what he’s saying. The fourth stage includes both the second and the third. You rephrase the content and reflect the feeling.

Ethos is your personal credibility, the faith people have in your integrity and competency. It’s the trust that you inspire, your Emotional Bank Account. Pathos is the empathic side—it’s the feeling. It means that you are in alignment with the emotional thrust of another person’s communication. Logos is the logic, the reasoning part of the presentation. Notice the sequence: ethos, pathos, logos—your character, and your relationships, and then the logic of your presentation. This represents another major paradigm shift. Most people, in making presentations, go straight to the logos, the left brain logic, of their ideas. They try to convince other people of the validity of that logic without first taking ethos and pathos into consideration.

Seek first to understand. Before the problems come up, before you try to evaluate and prescribe, before you try to present your own ideas—seek to understand. It’s a powerful habit of effective interdependence.

“What is synergy? Simply defined, it means that the whole is greater than the sum of its parts.” “It means that the relationship which the parts have to each other is a part in and of itself. It is not only a part, but the most catalytic, the most empowering, the most unifying, and the most exciting part.”

The communication isn’t defensive or protective or angry or manipulative; it is honest and genuine and respectful. But it isn’t creative or synergistic. It produces a low form of Win/Win. Synergy means that 1 + 1 may equal 8, 16, or even 1,600. The synergistic position of high trust produces solutions better than any originally proposed, and all parties know it.

Valuing the differences is the essence of synergy—the mental, the emotional, the psychological differences between people. And the key to valuing those differences is to realize that all people see the world, not as it is, but as they are.

When you see only two alternatives—yours and the “wrong” one—you can look for a synergistic third alternative. There’s almost always a third alternative, and if you work with a Win/Win philosophy and really seek to understand, you usually can find a solution that will be better for everyone concerned.

“Sharpen the saw” basically means expressing all four motivations. It means exercising all four dimensions of our nature, regularly and consistently in wise and balanced ways.

The physical dimension involves caring effectively for our physical body—eating the right kinds of foods, getting sufficient rest and relaxation, and exercising on a regular basis.

Exercise is one of those Quadrant II, high-leverage activities that most of us don’t do consistently because it isn’t urgent. And because we don’t do it, sooner or later we find ourselves in Quadrant I, dealing with the health problems and crises that come as a natural result of our neglect.

It’s the same principle that works with emotional muscles as well, such as patience. When you exercise your patience beyond your past limits, the emotional fiber is broken, nature overcompensates, and next time the fiber is stronger.

The spiritual dimension is your core, your center, your commitment to your value system.

I find renewal in daily prayerful meditation on the scriptures because they represent my value system. As I read and meditate, I feel renewed, strengthened, centered and recommitted to serve.

If you settle the issues that inwardly conflict, you feel a sense of peace, a sense of knowing what you’re about. And you’ll find that the public victories—where you tend to think cooperatively, to promote the welfare and good of other people, and to be genuinely happy for other people’s successes— will follow naturally.

Education—continuing education, continually honing and expanding the mind—is vital mental renewal. Sometimes that involves the external discipline of the classroom or systematized study programs; more often it does not. Proactive

There’s no better way to inform and expand your mind on a regular basis than to get into the habit of reading good literature. That’s another high leverage Quadrant II activity.

Writing is another powerful way to sharpen the mental saw. Keeping a journal of our thoughts, experiences, insights, and learnings promotes mental clarity, exactness, and context. Writing good letters—communicating on the deeper level of thoughts, feelings, and ideas rather than on the shallow, superficial level of events—also affects our ability to think clearly, to reason accurately, and to be understood effectively.

Organizing and planning represent other forms of mental renewal associated with Habits 2 and 3. It’s beginning with the end in mind and being able mentally to organize to accomplish that end. It’s exercising the visualizing, imagining power of your mind to see the end from the beginning and to see the entire journey, at least in principles, if not in steps.

Where does intrinsic security come from? It doesn’t come from what other people think of us or how they treat us. It doesn’t come from the scripts they’ve handed us. It doesn’t come from our circumstances or our position. It comes from within. It comes from accurate paradigms and correct principles deep in our own mind and heart. It comes from inside-out congruence, from living a life of integrity in which our daily habits reflect our deepest values. I believe that a life of integrity is the most fundamental source of personal worth. I do not agree with the popular success literature that says that self-esteem is primarily a matter of mind set, of attitude—that you can psych yourself into peace of mind. Peace of mind comes when your life is in harmony with true principles and values and in no other way.

“Treat a man as he is and he will remain as he is. Treat a man as he can and should be and he will become as he can and should be.” –Goethe

Balanced renewal is optimally synergetic. The things you do to sharpen the saw in any one dimension have positive impact in other dimensions because they are so highly interrelated. Your physical health affects your mental health; your spiritual strength affects your social/emotional strength. As you improve in one dimension, you increase your ability in other dimensions as well.

Again, I quote Emerson: “That which we persist in doing becomes easier—not that the nature of the task has changed, but our ability to do has increased.”